Hyejin Song is a independent designer working in identity system and art direction. She graduated from School of Visual Arts. Previously worked with Google, The New Company, Pentagram, Base Design, PORTO ROCHA, and Apple.
A full resume and portfolio is available upon request.
hyejinsong001@gmail.com
JIRO
Instructor: Natasha Jen
Sushi Utensil Book Design
Based on a documentary film called Jiro Dreams of Sushi, I designed a sushi utensil book to highlight their spirit. The film follows Jiro Ono, the most famous sushi master, who runs a sushi-only restaurant in Japan. It is an intimate view of personalities, craft, culture, and philosophy: all anchored in one man’s singular ideology.
In the film they talk about a craftmenship and a Shokunin which means a specialist. It means that the way of Shokunin is to repeat the same thing everyday. Each members repeat their responsibility using specified tools everyday.
