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<channel>
	<title>Hyejin Song</title>
	<link>https://hyejinsong.me</link>
	<description>Hyejin Song</description>
	<pubDate>Wed, 16 Mar 2022 05:28:46 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://hyejinsong.me/Home</link>

		<pubDate>Tue, 09 Jun 2020 03:19:44 +0000</pubDate>

		<dc:creator>Hyejin Song</dc:creator>

		<guid isPermaLink="true">https://hyejinsong.me/Home</guid>

		<description>
	Hyejin Song is an independent graphic designer based in New York City, specializing in identity systems and art direction. Selected clients include Google, The New Company, Pentagram, Base Design, PORTO ROCHA, and Apple.&#38;nbsp;
A full resume and portfolio is available upon request.
hyejinsong001@gmail.com


	
	
	
	 
	  
	
    
    
    
	
	
	&#60;img width="2726" height="2726" width_o="2726" height_o="2726" data-src="https://freight.cargo.site/t/original/i/915d1667139c514f5293d197422c525276bd1e330c910ca55e1c184d37341516/Hyejin_Star.png" data-mid="136491902" border="0" data-scale="10" src="https://freight.cargo.site/w/1000/i/915d1667139c514f5293d197422c525276bd1e330c910ca55e1c184d37341516/Hyejin_Star.png" /&#62;
	(00) HOME 

 (01) NETFLIX TUDUM

(02) MADONNA : LUNA
(03) PENTO: FOURTH&#38;nbsp;



	



	
    
    
    
    (04) BRAIN MAGAZINE
(05) JIRO


(06) ARCHIVE  


(07) LINKEDIN&#38;nbsp;  


(08) INSTAGRAM






	

	

	
    
    
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		<title>Netflix Tudum</title>
				
		<link>https://hyejinsong.me/Netflix-Tudum</link>

		<pubDate>Sun, 07 Feb 2021 06:29:19 +0000</pubDate>

		<dc:creator>Hyejin Song</dc:creator>

		<guid isPermaLink="true">https://hyejinsong.me/Netflix-Tudum</guid>

		<description>
	Hyejin Song is a independent designer working in identity system and art direction. She graduated from School of Visual Arts. Previously worked with Google, The New Company, Pentagram, Base Design, PORTO ROCHA, and Apple. A full resume and portfolio is available upon request.
hyejinsong001@gmail.com


	&#60;img width="2726" height="2726" width_o="2726" height_o="2726" data-src="https://freight.cargo.site/t/original/i/915d1667139c514f5293d197422c525276bd1e330c910ca55e1c184d37341516/Hyejin_Star.png" data-mid="136492117" border="0" data-scale="10" src="https://freight.cargo.site/w/1000/i/915d1667139c514f5293d197422c525276bd1e330c910ca55e1c184d37341516/Hyejin_Star.png" /&#62;
	
	(00) HOME 

 (01) NETFLIX TUDUM

(02) MADONNA : LUNA(03) PENTO: FOURTH



	
	(04) BRAIN MAGAZINE

(05) JIRO
(06) ARCHIVE&#38;nbsp;


(07) LINKEDIN&#38;nbsp; 
 


(08) INSTAGRAM





	

	
    
    
    
    
    
    




	Netflix Tudum
Studio:&#38;nbsp;Porto Rocha
Centered around Netflix original series and characters, the book-magazine hybrid features exclusive content, interviews with actors, quizzes, puzzles, and more, connecting fans with the brand through an unexpected format and providing entertainment.
Moving seamlessly from paper to web to stage, Tudum also came to life through an interactive digital format and a three-day live event that reached over 1 million streams on Youtube.

	

	



	



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	Credits

Creative Direction:Leo PortoFelipe Rocha

Project Management:Nicholas Schröder

Design:Leo PortoFelipe RochaHyejin SongGlauber Sampaio

3D &#38;amp; Video:Rafael EiflerRodrigo de Carvalho

Production:Nicholas SchröderRamya Shankar

English Copywriting:Casey Jane Ellison

Editorial Project &#38;amp; Content:Trip

Illustration Direction:Tátil Design

Website Development:DOUBLELEFT

Live Event Production:TM1

Case Study Photography:Mari Juliano
	Trip:Editor-in-Chief: Paulo LimaManaging Director: Carlos SarliSpecial Projects and Events Director: Ana Paula WehbaContent Director: Felipe GilCreative Director: Rafaela RanzaniArt Director: Thiago BolottaPlanning: Victor MartinezGraphic Production Manager: Walmir Graciano
Executive Editor: Heloisa JolyEditor: Giuliana BergamoArt Editor: Rafael CostaGraphic Designer: Rodrigo PickersgillExecutive Producer: Mariana HaddadWriters: Madama Brona, Carolina Nalon, Alan Soares, Lucas Veloso, Karoline Gomes, Dandara Fonseca, Beatriz MacruzProofreader: Luiza ThebasTranslation: César Turim
Photographers: Julia Rodrigues, Jesus Carlos, Jeferson Delgado, Lucas Avila, Potira, Caruana, Thiago De LucenaRetouching: Fujocka, Roberto Longatto
Illustrators: Butcher Billy, Camila Rosa, Carlo Giovani, Fabrizio Lenci, Lebassis, Giovanna Cianelli, Paula Cruz
Netflix:Daniel Dranger, Maria Colella, Amanda Vidigal, Nana Caetano, Stela Pagan
Printing:Leograf Gráfica E Editora
Distribution:Logystem
	
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	<item>
		<title>Madonna: Album Cover</title>
				
		<link>https://hyejinsong.me/Madonna-Album-Cover</link>

		<pubDate>Wed, 16 Mar 2022 05:28:46 +0000</pubDate>

		<dc:creator>Hyejin Song</dc:creator>

		<guid isPermaLink="true">https://hyejinsong.me/Madonna-Album-Cover</guid>

		<description>
	Hyejin Song is a independent designer working in identity system and art direction. She graduated from School of Visual Arts. Previously worked with Google, The New Company, Pentagram, Base Design, PORTO ROCHA, and Apple. A full resume and portfolio is available upon request.
hyejinsong001@gmail.com


	&#60;img width="2726" height="2726" width_o="2726" height_o="2726" data-src="https://freight.cargo.site/t/original/i/915d1667139c514f5293d197422c525276bd1e330c910ca55e1c184d37341516/Hyejin_Star.png" data-mid="136492130" border="0" data-scale="10" src="https://freight.cargo.site/w/1000/i/915d1667139c514f5293d197422c525276bd1e330c910ca55e1c184d37341516/Hyejin_Star.png" /&#62;
	
	(00) HOME 

 (01) NETFLIX TUDUM

(02) MADONNA : LUNA

(03) PENTO: FOURTH

	(04) BRAIN MAGAZINE
(05) JIRO

(06) ARCHIVE

(07) LINKEDIN&#38;nbsp; 


(08) INSTAGRAM



	

  
  
  

	&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/045b37e13cbfef956ad95943cf150ec1b89032b27483a37512f89e2b276f32ef/Madonna.jpg" data-mid="136487922" border="0"  src="https://freight.cargo.site/w/1000/i/045b37e13cbfef956ad95943cf150ec1b89032b27483a37512f89e2b276f32ef/Madonna.jpg" /&#62;




	Madonna: Album Cover Design &#38;amp; Image Creation   for Luna
Team Project: Null Object


	

	



	&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/385815d18223137a43fa90921a72ceba07432e9297c72988688901ccbed99703/Madonna-3.jpg" data-mid="136487920" border="0"  src="https://freight.cargo.site/w/1000/i/385815d18223137a43fa90921a72ceba07432e9297c72988688901ccbed99703/Madonna-3.jpg" /&#62;
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&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/42da8f092425e88be4405ac34e0c51039709ac4b24e04b8d9ef0a50d9ca71182/Madonna-62.jpg" data-mid="136487921" border="0"  src="https://freight.cargo.site/w/1000/i/42da8f092425e88be4405ac34e0c51039709ac4b24e04b8d9ef0a50d9ca71182/Madonna-62.jpg" /&#62;
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</description>
		
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	<item>
		<title>PENTO: FOURTH</title>
				
		<link>https://hyejinsong.me/PENTO-FOURTH</link>

		<pubDate>Mon, 24 Aug 2020 04:32:36 +0000</pubDate>

		<dc:creator>Hyejin Song</dc:creator>

		<guid isPermaLink="true">https://hyejinsong.me/PENTO-FOURTH</guid>

		<description>
	Hyejin Song is a independent designer working in identity system and art direction. She graduated from School of Visual Arts. Previously worked with Google, The New Company, Pentagram, Base Design, PORTO ROCHA, and Apple. 

A full resume and portfolio is available upon request.

hyejinsong001@gmail.com


	
	
	
	 
	  
	
    
    
    
	
	&#60;img width="2726" height="2726" width_o="2726" height_o="2726" data-src="https://freight.cargo.site/t/original/i/915d1667139c514f5293d197422c525276bd1e330c910ca55e1c184d37341516/Hyejin_Star.png" data-mid="136492194" border="0" data-scale="10" src="https://freight.cargo.site/w/1000/i/915d1667139c514f5293d197422c525276bd1e330c910ca55e1c184d37341516/Hyejin_Star.png" /&#62;
	(00) HOME 

 (01) NETFLIX TUDUM

(02) MADONNA : LUNA
(03) PENTO: FOURTH 




	
    
    
	



	
    
    
    
    (04) BRAIN MAGAZINE

(05) JIRO


(06) ARCHIVE  


(07) LINKEDIN&#38;nbsp;  


(08) INSTAGRAM



	

	&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/e89d0bdbeff243dc42bd47c279df31f1280d5ca9215b9008b1c4b1d6a6d32f21/blkmarket-record-back_reduced.jpg" data-mid="98031769" border="0"  src="https://freight.cargo.site/w/1000/i/e89d0bdbeff243dc42bd47c279df31f1280d5ca9215b9008b1c4b1d6a6d32f21/blkmarket-record-back_reduced.jpg" /&#62;

	

	
	PENTO: FOURTH
Hyejin Song, Hansol Jang, Heewon Kim, Lynn Sohn
Album Cover

As a team, we collaboratively worked on the album cover for PENTO. Process can be found here.

	
	

	

	
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/739df6c781efd4e40ba4d887b29f85799ce321e073500a4d921ec245c11d7c9b/blkmarket-record-mockup_reduced.jpg" data-mid="98030884" border="0"  src="https://freight.cargo.site/w/1000/i/739df6c781efd4e40ba4d887b29f85799ce321e073500a4d921ec245c11d7c9b/blkmarket-record-mockup_reduced.jpg" /&#62;
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&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/5e306d13189ba05ec74bb3105541ec357345f8f8baa092d184da423eb07206be/_MG_3086_Reduced.jpg" data-mid="98406254" border="0"  src="https://freight.cargo.site/w/1000/i/5e306d13189ba05ec74bb3105541ec357345f8f8baa092d184da423eb07206be/_MG_3086_Reduced.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>BRAIN Magazine Cover</title>
				
		<link>https://hyejinsong.me/BRAIN-Magazine-Cover</link>

		<pubDate>Mon, 01 Mar 2021 09:52:56 +0000</pubDate>

		<dc:creator>Hyejin Song</dc:creator>

		<guid isPermaLink="true">https://hyejinsong.me/BRAIN-Magazine-Cover</guid>

		<description>
	Hyejin Song is a independent designer working in identity system and art direction. She graduated from School of Visual Arts. Previously worked with Google, The New Company, Pentagram, Base Design, PORTO ROCHA, and Apple. A full resume and portfolio is available upon request.
hyejinsong001@gmail.com


	&#60;img width="2726" height="2726" width_o="2726" height_o="2726" data-src="https://freight.cargo.site/t/original/i/915d1667139c514f5293d197422c525276bd1e330c910ca55e1c184d37341516/Hyejin_Star.png" data-mid="136492162" border="0" data-scale="10" src="https://freight.cargo.site/w/1000/i/915d1667139c514f5293d197422c525276bd1e330c910ca55e1c184d37341516/Hyejin_Star.png" /&#62;
	
	
	
    
	(00) HOME 

 (01) NETFLIX TUDUM

(02) MADONNA : LUNA

(03) PENTO: FOURTH



	



	
    
    



	
    
    
    
    (04) BRAIN MAGAZINE

(05) JIRO
(06) ARCHIVE
(07) LINKEDIN&#38;nbsp;  


(08) INSTAGRAM


	&#60;img width="8000" height="5334" width_o="8000" height_o="5334" data-src="https://freight.cargo.site/t/original/i/94a1fbaef65f1ecb373d63392c6088197bbb7e330c16d4c8fadffb54fd7d7ec7/THUMDNAIL-SIZE-03_2.png" data-mid="185671270" border="0"  src="https://freight.cargo.site/w/1000/i/94a1fbaef65f1ecb373d63392c6088197bbb7e330c16d4c8fadffb54fd7d7ec7/THUMDNAIL-SIZE-03_2.png" /&#62; 
    
    



	



	BRAIN Magazine Cover
Studio: Porto RochaBRAIN Magazine Japan (月刊ブレーン) invited us to create the cover of their September issue under the theme of "Creative Addiction". We decided to portray creative addiction through the lens of a never-ending pursuit, drawing a parallel between the addictive and often frustrating game of "whack-a-mole" and the creative process itself.

	

	
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	<item>
		<title>Jiro</title>
				
		<link>https://hyejinsong.me/Jiro</link>

		<pubDate>Tue, 09 Jun 2020 03:20:07 +0000</pubDate>

		<dc:creator>Hyejin Song</dc:creator>

		<guid isPermaLink="true">https://hyejinsong.me/Jiro</guid>

		<description>
	Hyejin Song is a independent designer working in identity system and art direction. She graduated from School of Visual Arts. Previously worked with Google, The New Company, Pentagram, Base Design, PORTO ROCHA, and Apple. A full resume and portfolio is available upon request.
hyejinsong001@gmail.com


	&#60;img width="2726" height="2726" width_o="2726" height_o="2726" data-src="https://freight.cargo.site/t/original/i/915d1667139c514f5293d197422c525276bd1e330c910ca55e1c184d37341516/Hyejin_Star.png" data-mid="136492183" border="0" data-scale="10" src="https://freight.cargo.site/w/1000/i/915d1667139c514f5293d197422c525276bd1e330c910ca55e1c184d37341516/Hyejin_Star.png" /&#62;
	
	(00) HOME 

 (01) NETFLIX TUDUM

(02) MADONNA : LUNA

(03) PENTO: FOURTH 

	(04) BRAIN MAGAZINE

(05) JIRO
(06) ARCHIVE&#38;nbsp;


(07) LINKEDIN&#38;nbsp;  


(08) INSTAGRAM



	

	
	&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/23ecc9798f9e32dc868b644344ab5a5abded4e55f1a3b6549b6774fe7265b6db/Portfolio21-copy.jpg" data-mid="79688431" border="0"  src="https://freight.cargo.site/w/1000/i/23ecc9798f9e32dc868b644344ab5a5abded4e55f1a3b6549b6774fe7265b6db/Portfolio21-copy.jpg" /&#62;

	

	
JIRO
Instructor: Natasha Jen
Sushi Utensil Book Design
Based on a documentary film called Jiro Dreams of Sushi, I designed a sushi utensil book to highlight their spirit. The film follows Jiro Ono, the most famous sushi master, who runs a sushi-only restaurant in Japan. It is an intimate view of personalities, craft, culture, and philosophy: all anchored in one man’s singular ideology.










 In the film they talk about a craftmenship and a Shokunin which means a specialist. It means that the way of Shokunin is to repeat the same thing everyday. Each members repeat their responsibility using specified tools everyday.
	

	

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</description>
		
	</item>
		
		
	<item>
		<title>Archive</title>
				
		<link>https://hyejinsong.me/Archive</link>

		<pubDate>Tue, 09 Jun 2020 03:20:23 +0000</pubDate>

		<dc:creator>Hyejin Song</dc:creator>

		<guid isPermaLink="true">https://hyejinsong.me/Archive</guid>

		<description>
	Hyejin Song is a independent designer working in identity system and art direction. She graduated from School of Visual Arts. Previously worked with Google, The New Company, Pentagram, Base Design, PORTO ROCHA, and Apple. A full resume and portfolio is available upon request.
hyejinsong001@gmail.com


	&#60;img width="2726" height="2726" width_o="2726" height_o="2726" data-src="https://freight.cargo.site/t/original/i/915d1667139c514f5293d197422c525276bd1e330c910ca55e1c184d37341516/Hyejin_Star.png" data-mid="136492199" border="0" data-scale="10" src="https://freight.cargo.site/w/1000/i/915d1667139c514f5293d197422c525276bd1e330c910ca55e1c184d37341516/Hyejin_Star.png" /&#62;
	  
	
    
    
    
	
	
	(00) HOME 

 (01) NETFLIX TUDUM

(02) MADONNA : LUNA

(03) PENTO: FOURTH



	
    
    
	(04) BRAIN MAGAZINE
(05) JIRO
(06) ARCHIVE  


(07) LINKEDIN&#38;nbsp;  


(08) INSTAGRAM


	

	
    
    
    
    &#60;img width="4800" height="3000" width_o="4800" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e5738dafa0168402cc9ec6341e8d017f9c7fbead345846484f655fe0f0afac63/3-01.jpg" data-mid="136482602" border="0"  src="https://freight.cargo.site/w/1000/i/e5738dafa0168402cc9ec6341e8d017f9c7fbead345846484f655fe0f0afac63/3-01.jpg" /&#62;



	&#60;img width="4800" height="3000" width_o="4800" height_o="3000" data-src="https://freight.cargo.site/t/original/i/79c6737c4679bea7c64ec9adab0b41696dabf19e2a431c1b44fe5ae5017708cc/4-01.jpg" data-mid="136482605" border="0"  src="https://freight.cargo.site/w/1000/i/79c6737c4679bea7c64ec9adab0b41696dabf19e2a431c1b44fe5ae5017708cc/4-01.jpg" /&#62;

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	&#60;img width="3230" height="1908" width_o="3230" height_o="1908" data-src="https://freight.cargo.site/t/original/i/02890574e532e94bfeeebf2468589641bffb6fe50a6a1ad7b2a9679ae6ab1431/img009-01.jpg" data-mid="136488776" border="0"  src="https://freight.cargo.site/w/1000/i/02890574e532e94bfeeebf2468589641bffb6fe50a6a1ad7b2a9679ae6ab1431/img009-01.jpg" /&#62;
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