Hyejin Song is a graphic designer working in identity system, motion graphics, and illustration. She recently graduated from School of Visual Arts. Previously she worked at Apple and currently at PORTOROCHA.

Instructor: Natasha Jen
Exhibition Identity

What color do you think Froot Loops were before all those chemicals were added? The food industry saturate products with buzzwords and food colors that don’t actually guarantee anything specific, but sounds good and appear to offer quality. However, just because it has pretty colors doesn’t mean that it’s good for your body.

This exhibition celebrates the abundance of food color dying. What’s considered an innocent moment changes to a guilty one when exposed to the negative effects of artificial food dyes.