Hyejin Song is a graphic designer working in identity system, motion graphics, and illustration. She recently graduated from School of Visual Arts. Previously she worked at Apple and currently at PORTOROCHA.

Luna: Artist
Team Project: Null Object

A brand identity for K-pop artist Luna. She is a K-pop artist who once was a team member of f(x). With an extensive toolkit inspired by the formal attributes of a lunar eclipse, we created a dynamic visual system which shifts constantly in response to the phases of the moon. Full case study coming soon.